Jersey Mike’s is one of the most popular sub sandwich chains in the United States, known for its fresh ingredients, delicious sandwiches, and strong commitment to customer satisfaction. Over the years, it has grown from a small shop in New Jersey to a global franchise with thousands of locations.
This article provides a detailed look at Jersey Mike’s, covering its history, menu, franchise model, customer experience, and future plans.
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The History of Jersey Mike’s
From a Small Shop to a Franchise Giant
Jersey Mike’s started in 1956 in Point Pleasant, New Jersey, as a small sandwich shop called “Mike’s Subs.” It became popular among locals and tourists due to its unique submarine sandwiches, which were different from the standard fast-food offerings of the time.
In 1975, a 17-year-old high school student named Peter Cancro worked at Mike’s Subs and developed a passion for the business. When the shop’s owner decided to sell it, Cancro secured a loan of $125,000 with the help of his football coach (who was also a banker) and purchased the business.
At such a young age, Cancro’s bold decision to buy the shop proved to be the foundation of what would later become Jersey Mike’s Subs.
Jersey Mike’s Expansion and Franchising
Transitioning to a Franchise Model
For years, the shop continued to serve customers in New Jersey. But in 1987, Cancro saw an opportunity to expand beyond his hometown. He started franchising Jersey Mike’s, ensuring that each franchise location maintained the same high standards in food quality and service.
By 2014, the company had 750 locations across the United States, and an additional 650 locations were in development. Jersey Mike’s has since become a recognized name in the fast-casual restaurant industry.
What Makes Jersey Mike’s Stand Out?
Commitment to Quality Ingredients
One of the key reasons for Jersey Mike’s success is its commitment to using fresh, high-quality ingredients. Unlike many sandwich chains that use pre-packaged meats and cheeses, Jersey Mike’s slices fresh meats, cheeses, and vegetables in front of customers.
Signature Style – “Mike’s Way”
Jersey Mike’s has a unique way of preparing its sandwiches called “Mike’s Way.” This style includes:
- Onions
- Lettuce
- Tomatoes
- Red wine vinegar
- Olive oil blend
- A special mix of spices
This combination enhances the flavors and gives Jersey Mike’s sandwiches their signature taste.
Freshly Baked Bread
The bread used for Jersey Mike’s subs is baked fresh daily. The two main types of bread they offer are:
- White Bread: A classic, soft, and fluffy option.
- Wheat Bread: A healthier, whole-grain alternative.
The use of fresh bread ensures that every sandwich maintains a high level of quality and taste.
Jersey Mike’s Menu: A Variety of Choices
Jersey Mike’s offers a diverse menu with options for all tastes. Their menu is divided into cold subs, hot subs, and special options.
Cold Subs
The cold subs at Jersey Mike’s are known for their fresh deli-style meats and cheeses. Some of the most popular cold subs include:
- #13 The Original Italian – A mix of provolone, ham, prosciuttini, cappacuolo, salami, and pepperoni.
- #7 Turkey and Provolone – Made with 100% fresh turkey breast.
- #6 Roast Beef and Provolone – Featuring USDA Choice top rounds, cooked in-house.
Hot Subs
For customers who prefer warm and hearty sandwiches, Jersey Mike’s also has a variety of hot subs. Some favorites include:
- #17 Jersey Mike’s Famous Philly – Made with grilled steak, onions, and white American cheese.
- #56 Big Kahuna Cheese Steak – A Philly cheesesteak with extra cheese, mushrooms, jalapeños, and peppers.
- #44 Buffalo Chicken Cheese Steak – A delicious blend of grilled chicken, buffalo sauce, lettuce, tomato, and blue cheese dressing.
Healthy and Customizable Options
Jersey Mike’s also offers gluten-free bread and a “Sub in a Tub” option, where customers can order their sandwich ingredients without the bread. This is perfect for people on low-carb or keto diets.
The Customer Experience at Jersey Mike’s
Friendly Service and Fast Preparation
One of the reasons people love Jersey Mike’s is the customer experience. Employees are trained to greet customers warmly, take orders efficiently, and prepare sandwiches quickly without compromising quality.
Online Ordering and Rewards Program
Jersey Mike’s also offers a mobile app that allows customers to:
- Place orders ahead of time.
- Earn reward points with each purchase.
- Receive exclusive discounts and offers.
The rewards program encourages customer loyalty and makes it easier for frequent visitors to save money on their favorite sandwiches.
Jersey Mike’s Commitment to Community and Charity
Jersey Mike’s is known for giving back to the community. Each year, the company hosts a “Month of Giving” campaign in March, where a portion of sales is donated to local charities. On the final day of the campaign, called “Day of Giving,” 100% of sales from all locations go to charitable causes.
In the past decade, Jersey Mike’s has donated over $100 million to organizations such as:
- Hospitals
- Schools
- Youth sports teams
- Military veteran programs
This strong focus on charitable contributions has helped Jersey Mike’s maintain a positive brand image.
Jersey Mike’s Recent Developments and Future Plans
Acquisition by Blackstone
In November 2024, Jersey Mike’s was acquired by the Blackstone Group, a private equity firm, for $8 billion. This deal is expected to help expand the brand globally.
Plans for Global Expansion
Jersey Mike’s is planning to open locations in:
- Canada
- Europe
- Asia
- The Middle East
With the backing of Blackstone, Jersey Mike’s aims to increase its presence worldwide while maintaining its commitment to fresh ingredients and high-quality service.
How to Own a Jersey Mike’s Franchise?
Jersey Mike’s has a franchise model that allows entrepreneurs to open their own locations under the brand’s guidelines.
Franchise Costs
To open a Jersey Mike’s franchise, business owners need to meet certain financial requirements:
- Initial Franchise Fee: Around $18,500.
- Total Investment: $150,000 – $800,000 depending on location.
- Ongoing Royalties: 6.5% of total sales.
Jersey Mike’s provides comprehensive training and support to franchisees, ensuring they follow the brand’s high standards.
Why People Love Jersey Mike’s?
1. Fresh Ingredients
Jersey Mike’s always uses freshly sliced meats and cheeses, unlike other sandwich chains that rely on pre-packaged products.
2. Delicious Taste
The “Mike’s Way” style of preparing subs creates a unique and flavorful experience.
3. Strong Community Involvement
Jersey Mike’s supports local charities and builds positive relationships with customers.
4. Consistent Quality
Whether in New Jersey, California, or Florida, customers receive the same great quality at every location.
Frequently Asked Question
1. What makes Jersey Mike’s different from other sub shops?
Jersey Mike’s stands out for its freshly sliced meats, cheeses, and daily baked bread. Their subs are made “Mike’s Way” with onions, lettuce, tomatoes, red wine vinegar, olive oil, and spices.
2. What is Jersey Mike’s most popular sub?
The #13 Original Italian and #17 Famous Philly Cheesesteak are among the top favorites, loved for their rich flavors and fresh ingredients.
3. Does Jersey Mike’s offer gluten-free options?
Yes, Jersey Mike’s offers gluten-free bread as a substitute for any sub, making it a great choice for those with gluten sensitivities.
4. How can I order from Jersey Mike’s online?
You can order through the Jersey Mike’s website or mobile app, which allows for pickup, delivery, and rewards tracking.
5. What is the Jersey Mike’s rewards program?
Customers earn points for every purchase, which can be redeemed for free subs and other rewards through the Jersey Mike’s app.
6. How much does it cost to open a Jersey Mike’s franchise?
The franchise fee is around $18,500, with a total investment ranging from $150,000 to $800,000, depending on location.
7. Is Jersey Mike’s healthier than other sandwich chains?
Jersey Mike’s offers fresh ingredients and customizable options, including lettuce wraps and gluten-free bread, making it a healthier choice than many fast-food alternatives.
8. Does Jersey Mike’s cater for events?
Yes, Jersey Mike’s offers catering services with sub trays, boxed lunches, and party-sized sandwiches for various events.
9. What is “Day of Giving” at Jersey Mike’s?
It’s an annual event where 100% of the day’s sales are donated to local charities as part of their Month of Giving initiative.
10. Who owns Jersey Mike’s?
Jersey Mike’s was founded by Peter Cancro, who still serves as CEO. In 2024, Blackstone acquired a majority stake to support global expansion.
Conclusion
Jersey Mike’s has grown from a small sandwich shop in New Jersey to one of the biggest sub chains in the world. With a strong commitment to fresh ingredients, friendly service, and community giving, it has earned a loyal customer base.
As Jersey Mike’s continues to expand globally, it remains dedicated to providing high-quality, freshly made sandwiches. Whether you’re a long-time fan or trying it for the first time, Jersey Mike’s offers a delicious, satisfying, and memorable dining experience.
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